Future of Digital Marketing
The future of digital marketing revolves around AI, video, and personalization. AI’s role will expand, automating tasks and delivering tailored content. Video content remains dominant, with platforms like TikTok driving engagement. Personalization takes center stage as brands use data for more targeted, meaningful interactions. Voice search optimization becomes crucial, adapting to the rise of smart devices. Social commerce integrates shopping seamlessly into platforms like Instagram and Facebook. Micro-influencers gain prominence for authentic connections with niche audiences. 5G technology accelerates digital experiences, enabling interactive campaigns and faster loading times. Sustainability messaging becomes essential, reflecting a shift towards eco-conscious consumerism. Blockchain technology aids transparency, combating ad fraud and ensuring authenticity. Customer experience remains pivotal, requiring seamless, personalized interactions across channels. The future of digital marketing is an ever-evolving landscape, driven by innovation and consumer expectations. Future digital marketing: AI automation, video dominance, personalization, voice search, social commerce, micro-influencers, 5G acceleration, sustainability focus, blockchain transparency, CX emphasis.
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Advanced Digital Marketing Course Content
Learn the fundamentals of marketing and branding strategy to make yourself or your business entity stand out from the crowd. This module, regardless of your academic background, will teach you the basics of marketing & branding and much more.
Learn Digital Marketing Basics and clarify some concepts on this subject. Some parts of this module also aim at practical digital marketing concepts & strategies that shall help students learn the fundamentals of digital marketing.
Basics of Social Media are known to everyone nowadays. They keep themselves engaged using the network of their friends, relatives, and like minded people through social media. This module helps the learner to understand the science behind social media marketing.
In this module, you will learn how to design beautiful on-brand professional graphic designs inside of Canva. Some of the points are: Basics of Image creation, how to use royalty free images and captions, image dimensions and laying concepts.
In this module, you will learn the Basics of Content Marketing, its Business usage, concept of generating leads through it, and different tactics of content marketing. We also teach you how to use different types of tools and strategies to grow your business.
Undoubtedly Google is the world’s top Search Engine, and used by millions of people every hour. Learn the Fundamentals of SEO and build a strong foundation in Search Engine Optimization, which includes different techniques used in SEO, White Box SEO, Black Box SEO & many more.
Domain and Hosting is another major aspect of Digital Marketing, whose basic concept that every digital consultant should know. In this module, you will be aware of all the principal and technical terms, including hands-on experience with the registration process using popular domain registrars.
Learn the Skill of picking the perfect keyword and hashtag from the words ocean and expand your business. After completing this module you will be the master in finding the right keyword for your targeted audience for any size of business.
Protect yourself and your business from hackers and online theft. We designed this module to make you understand from all the rules and regulations of using content online, use of copyrights, how to avoid fraud & theft, website or app security & much more.
This module is designed to make your work easy and inflow in digital marketing. Here you will learn to keep a record of yourself and your work, advance usage of the calendar, create a form like a pro in ease, and many more.
Learn from scratch to advance theoretical and practical knowledge of Facebook marketing and master yourself to speed up your sales and other goals. We guide students from Facebook basic, to Facebook ads, to building sales funnels, to executing content strategy.
Boost your Business performance and become an expert in Twitter by completing this module. It includes How to use Twitter for marketing· Audit your Twitter account· Find your Twitter voice· Use Twitter hashtags and trends· Utilize Twitter ads· Find out when to Tweet.
LinkedIn is the superior network for all serious business. In this module, you will learn how to reach over 690M professionals, killer secrets for your business expansion, how to optimize Professional brand awareness campaigns, and many more.
Pin your business on Pinterest and learn the powerful ways of marketing your product or service. We also include many concepts like building consumer groups, popularizing the business or firm, creating a brand image, sales increments, personnel development, e-commerce, discount offers.
Learn how to use your free Google My Business to create listings that will stand out when customers search online. In this module, you will learn practical implementation of creating listings, how to optimize Google My Business, and leverage it for more sales.
Learn about the world’s second top most social media 2021 from beginning to advance that helps you get more leads and conversions. This module helps in setting your goals, determining your target audience, building a consistent brand, growing your follower base, and converting your followers into customers.
Whatsapp is becoming the most powerful social network because of its effortless use. WhatsApp Marketing module teaches you how to leverage the power of WhatsApp to grow fast, multiply and expand your business.
Quora is one of the best platforms for question answering, and its correct usage will bring tons of traffic every month. Quora Marketing Module helps enlarge your brand, build an audience, and some advanced 2021 tactics that boost your business organically.
This Module is especially designed to deep dive into the social media Insights, so that you are able to check everything that you worked on and make the right decisions for your business. We will also inform you of all the technical terms and many more.
Keeping your Social Media up to date and posting content in timing is a difficult task, to solve this problem, we come with social media marketing tools that help in setting up a content calendar, managing and moderating your posts, analyzing data for insights, and iteration.
Master the art of Personal Branding and learn the various secret tactics and tips that accelerate your career growth. Our main aim of personal branding is to develop one reputation and growth successfully by networking in a way that interests others.
Successful Influencer Marketing converts influencers into fans of your business’ products or services. Through this module, Learn how to work effectively with influencers to transform your marketing. Identify the right influencers for your brand and get the most out of influencer relations.
This Social Bookmarking module is designed to inform you of some extra traffic generating methods and high conversion tactics so that you can get unlimited traffic and its benefits for your business growth.
SMS, Messenger, and Chatboard are the ordinary ways to connect with anyone. To Keep in mind, we design this module to use it properly to gain more engagement and conversion using some advanced secret method.
Website Planning is the root and very crucial part of website development. Website planning and design module helps you to draw the wireframe of basic to advanced level websites without any difficulty. We also familiarize you with terms used in website planning & design.
In this module, we will teach the fundamentals of HTML, CSS, and JavaScript, which will help you to make you comfortable in inspecting the webpage codes. The basic knowledge of web technologies and languages are very much required in a digital marketing career.
WordPress is the top most content management system used in the world. CMS helps in the creation and modification of digital content with an ease. This WordPress Development module helps us learn how to upload, manage & edit your content online and many more.
In this e-commerce web design module, we will touch on all the aspects of E-commerce website management and marketing specifics, how to manage a professional e-commerce website in a very short time, and various technical terms.
Learn all the proven on-page activities that improve a website’s ranking in search engines and earn lots of organic traffic. This Module includes optimizing your headlines, HTML tags (title, description and header), image tag and many more.
It’s important to create backlinks in high-quality websites for better website credibility. In this Link Building and Submission module, we deal with all the aspects of link building, its importance, how to find a quality website, and how to make backlinks.
Google Search Console Module covers how to set up Google Search Console, Link Google Search Console with Google Analytics, Sitemap & its submission & many other features. GSC allows the webmaster to check indexing status and view the website performance on Google.
Google Analytics is a powerful and essential tool to view insights to building a successful online presence. Google Analytics module contains how to create an account, implement tracking code, set up data filters, analyze Audience, Acquisition, and Behaviour reports.
Through this Google Tag Manager module, we will introduce you to how to make your work more comfortable, easy, and error-free. The module will also demonstrate how to set an account, install and use Facebook pixels, Linked In, and other third-party tracking pixels by GTM.
E-commerce Store Owners want online shoppers to visit their e-commerce website and persuade them to buy their products or services. The Ecommerce Marketing module deals with how to setup your e-commerce business, ecommerce marketing tips and strategy and many more.
Learn how to manage Amazon stores professionally and get more sales. In this Amazon Seller Central module, you will learn various topics like setting up an account on Amazon seller, list products on Amazon, A+ Content, Global Selling, B2B on Marketplace, drop shipping concept, and much more.
Local Search and Geo Targeting give an extensive growth to your business in any Local Area. In this module, you will know how to optimize sites for local search engines, generate traffic from local based search and top secrets techniques to improve visibility on the Local Search Engines.
SEO Paid Tools Basics module is designed to give an idea of top SEO tools which cover all available tools, their features & benefits and cost-benefits analysis. We also discuss paid features & its alternatives options. Learn how to use trial and extract one-time advantages.
Videos are skyrocketing in 2021 marketing and only videos bring major engagements. Through this Video Development Basic module, you will learn the process of video production from start to finish and understand the basic concepts and fundamentals that make up any good video.
Whiteboard Animation is another kind of video creation technique that can be done by Videoscribe Software. Whiteboard animation video module gives an idea of the use of when and where, how to create a video in video scribe practically and its features.
Grab all the latest techniques and secrets in 2021 to get more views and conversions through Youtube Marketing. It also includes all the channel management optimization techniques (Title, Description, Tag, Hashtag, Thumbnail, Annotations), how to target a particular country and the list will go on.
How to Write Blog Posts People Love to Read” is every blogger’s dream. Blogging module helps in understanding niche selection, keyword research, unlimited content ideas, creative and optimize content writing, how to do marketing etc.
Blogger and WordPress are known to every digital consultant but some other high-quality sites convert your work into massive traffic. We will discuss other platforms like Medium, Tumblr and their great techniques and secrets.
Master your skill in creative and optimized content writing by completing a creative content writing module. In this module you will learn original content writing, unlimited content ideas, a wide range of writing style, advanced keyword research that converts prospects into a customer.
Every writer wants to turn their passion into profit. One such way is being covered in the Google Adsense Management Module. You will learn how to earn money with website monetization from Google AdSense. It will also discuss the ways to optimize your ad sizes giving them more chances to be seen and clicked.
Email always plays a vital role in connecting with people for engagement & remarketing. In this Email Marketing Module we will cover all concepts, strategies and planning to design engaging email. Plus, you can understand how to market these emails to cover the journey from prospects to customers.
Pay Per Click is the new normal in the advertising industry. PPC Ad Network Module defines its concept, functionality & what are the various channels for this concept. You will also learn how to advertise the product to the right audience, create an ad, what are the outcomes, and various terms used in these ads.
Google Ads Basics module will teach you the basics of Google Ads like Account Setup, Billing Setup and other management topics. It also includes to familiarize you with Quality Score, Ad extensions, Ad Rank,, Click Through Rate, Call to Action, Bid Strategy, CPC, Headline, etc.
Search Ads display on the search engine result page when your query is relevant to the user’s intent. This Search Ads Management module will cover all the theoretical concepts and practical implementation, how to get rank in top 3 and so on.
Display ads get more visibility i.e. impressions in comparison to search ads. To gain expertise in this area, we created a Display Ads Management module that covers Display Ads Formats, Ads Display Dimensions, Contextual Advertising, Target Audience Selection, Optimizing Display Campaign, and much more.
Google Ads offers some campaign types such as Call, Local, and Video for specific Ads objectives. This module is designed to equip the learner to create google ads for call, local and YouTube. How to create optimized campaigns, what works best or what not to get massive traffic, and many more.
Google Ads offer a Smarts Campaign for Beginners who want Google Ads to run their ads for them. You can create an online ad quickly and easily where minimal ongoing management is necessary. The Smart Ads Management module deals with creating optimized Smart ad campaigns and its optimisation.
Running Google Shopping Ads is quite Interesting and gives lots of conversions if run properly. In this Google Shopping Ads module, we talk about points to remember before running the Google Shopping Ad smartly, creating a well-converting shopping campaign and much more.
Optimize your Google Ads for better performance and more traffic and engagement for your business. In the Google Ads Optimization module, you will learn how to work on personalized recommendations, keywords, negative keywords, Ads Extensions, automated campaigns, and much more.
Google Ads Report gives a brief overview of performance metrics of user interaction. In the Google Ads Reporting module, you will learn the features and benefits of the reporting tool, how to create, run, save, and manage reports to stay updated on your business performance.
The right approach to creating valuable, relevant, and consistent content leads to huge genuine customers. This Content Marketing module deals with an awareness stage for content marketing, powerful content marketing techniques that clarify your concept more.
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices. This module deals with the knowledge of responsive web design and its aspects. User experience has to be enhanced and standardised.
Optimize your Mobile App to rank higher in an app store search results and get more installations. App Store Optimization module gives you brief information on app optimization, click- through rate(CTR), more installation, and much more.
The Schema and Google Penalty module deals with all the advanced techniques of Digital Marketing, in which we cover Schema Markup, how to add Rich Snippets to websites, Structured Data for SEO, how to avoid Google Penalties like Panda, Penguin, Hummingbird, etc.
SEO work can’t be completed without competitor analysis. Website Audit is a critical aspect of SEO Competitor Analysis. This module will cover topics like Site Audit Tool, Find Technical Errors, Identify SEO Problems, Analyze Design and UX and the list goes on for OnPage and OffPage SEO of the competitors.
Social Media Audit is the practice of auditing different social media accounts of competitors and its learning will be applied on our social media to rank better. Profile & its setting, Regular PostIng, Engagement opportunities and used hashtags will help in understanding the social media performance.
Master all the skills that help in the massive engagement of the website. The Web Engagement Strategy module talks about various top secrets and strategies to keep a user engaged, how to bring targeted traffic to the desired web page of your website and much more.
Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. It can be purchasing a product, clicking ‘add to cart, signing up for a service, filling out a form, or clicking on a link or any conversion goals that will be discussed in this module.
All the online reputation of your digital presence can be managed through the website or social media profiles or other digital profiles. This management can be termed as Online Reputation Management. You will learn about managing Content, Complaints, Reviews, Links, Images etc. in this module.
The Lead Generation Technique module teaches you how to create a funnel or pipeline to develop interest in strangers or prospects. We will touch all the aspects and terms which helps to attract customers like a magnet and expand your business growth.
In the competitive digital market, Growth Hacking is the new marketing concept. The Growth Hacking Fundamentals module gives a brief overview on Growth Hacking concepts & strategies which can be applied with the knowledge of data, product, tech and marketing.
In this global era, internet marketing is the king and its importance is expanding everyday. We will teach about developing Internet Marketing Strategies after knowing various Digital Activities like Data Collection, Customer Expectations, Competitor Analysis, Audiences Exploration, Analytics & Reports.
In Affiliate Marketing, an individual promotes someone else’s product, services & earns a profit from it as a commission. Most people heard about it but never know how to exactly do it. Here in the Affiliate Marketing module, we teach all the secrets and tips behind it to earn handsome money.
In the Freelancing Project Technique module, you will learn how to create eye catchy profiles and portfolios. And grab freelancing projects, and earn money sitting at home. We also teach how to deal with clients for projects.
In the Digital Marketing Field, there are tons of other online earning options. Through this Other Earning Options module, we will share about some genuine and extra earning option that helps you in making self-independent.
After completing any course and the proper career guidance is the perfect combination of success. In the Job Career Guidance module, we will help you discover the accurate job profile for you, on behalf of your interest area, competency and by judging your practical work.
Along with our Digital Marketing Certification, we also provide guides & materials related to knowledge and other information related to major digital marketing certifications from Google, Facebook, HubSpot. These will help in your placements and give the right direction to your career.
The Jobs Interview Training module will build your skills that accelerate your professional career to the next phase. Here you will learn steps taken before your interview scheduled, interview techniques like body language, dressing sense and much more.